Elements in television commercials have positive and negative effects. Which of the following characteristics is most likely to have positive effects?

Question

Quizplus · Accepted Answer

Demonstrations of a product in use can help consumers understand how a product works and how it can benefit them, which can have a positive effect on their perception and likelihood of purchasing the product.

A) Extensive information about components, ingredients, or nutrition may be overwhelming or uninteresting to some viewers and may not be relevant to the product being advertised. 
B) An outdoor setting with the message as part of the setting may not be able to grab the viewer's attention as effectively as other elements. 
C) A large number of on-screen characters may cause confusion or distract from the main message of the commercial.

Elements in Television Commercials Have Positive and Negative Effects