Susan is trying to select the right tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.
A) experiential perspective
B) behavioral influence perspective
C) purchase momentum phenomenon
D) rational perspective

Question

Quizplus · Accepted Answer

The experiential perspective is important in designing an effective hospitality-marketing program for the tourism industry because it focuses on creating meaningful and memorable experiences for the customer. Susan's desire to see the village her grandmother called home highlights the importance of designing tours that cater to the customer's personal interests and desires, rather than just focusing on cost or rational factors.

Susan Is Trying to Select the Right Tour