Jeff is tired of the numerous breakdowns and peeling paint on his old car. When Jeff begins to actively think about his car in this way, which of the following consumer decision-making process steps is Jeff going through?
A) information search
B) evaluation of alternatives
C) problem recognition
D) product choice

Question

Quizplus · Accepted Answer

The consumer decision-making process begins with problem recognition when a consumer becomes aware of a need, in this case, Jeff recognizes the need for a new car due to the numerous breakdowns and peeling paint on his old car. Information search and evaluation of alternatives come after problem recognition, and product choice comes at the end of the decision-making process.

Jeff Is Tired of the Numerous Breakdowns and Peeling Paint