Mel Howard is determined to make his used car lot a successful business venture. One of the cornerstones of his sales strategy is to make every used car appear as if it just rolled off the assembly line. His cars are clean, clean, clean! Mr. Howard is relying on which of the following signal forms to send a "signal of quality" to his customers?
A) demonstration signal
B) product signal
C) promotional signal
D) design signal

Question

Quizplus · Accepted Answer

Mel Howard is relying on product signals to send a "signal of quality" to his customers. By ensuring that every used car appears as if it just rolled off the assembly line, he is using the condition and quality of the product itself to signal its value and worth to potential buyers. The other signal forms listed (demonstration, promotional, and design) are not relevant to this scenario.

Mel Howard Is Determined to Make His Used Car Lot