Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.
A) cognitive dissonance
B) information discrimination
C) ineptness
D) inertia

Question

Quizplus · Accepted Answer

Latrell's behavior of always buying the same brand without considering other options suggests inertia, which is a lack of motivation to consider or change one's routine purchasing behavior. Cognitive dissonance refers to the discomfort felt after making a difficult decision, information discrimination involves selectively seeking out and using information to make a decision, and ineptness refers to a lack of knowledge or ability to make a decision.

Latrell Finds That Every Time He Goes to Select Athletic