When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.

Name: When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.
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Question

Quizplus · Accepted Answer

In a straight rebuy situation, the buyer purchases the same product over and over again without any modifications. In this scenario, the buying strategy is habitual and involves minimal effort on the buyer's part. Hence, option B is the correct answer.

When a B2B Buyer Purchases the Same Product Over and Over