When a buying center composed of assorted specialists is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________.

Question

Quizplus · Accepted Answer

A new task refers to a situation where the buying center is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, as described in the question. This is because a new task typically involves a substantial amount of risk and uncertainty, which requires the buying center to carefully evaluate their options before making a purchase decision.

When a Buying Center Composed of Assorted Specialists Is Organized