Because Americans separate their feelings for their pets from their own self-concepts, it would be a risky marketing strategy for well-known brand names to market products for pets with the same brand name as the one used for consumer products.

Question

Quizplus · Accepted Answer

This statement is incorrect. Many well-known brand names successfully market products for both consumers and pets using the same brand name, such as Purina, Pedigree, and Iams. Americans often view their pets as important members of their families and having the same brand name for both types of products can create a sense of trust and familiarity for the consumer.

Because Americans Separate Their Feelings for Their Pets from Their