The essence of a differentiation strategy is to ________.
A)target the most sophisticated segment of the market
B)incorporate the greatest number of features into a product
C)offer a unique product that supports a premium price
D)outspend rivals on product advertising

Question

Quizplus · Accepted Answer

A differentiation strategy is all about offering a unique product or service that supports a premium price. This can include factors such as quality, design, features, or customer service that set the product apart from competitors. It's not about targeting a specific market segment or outspending rivals on advertising.

The Essence of a Differentiation Strategy Is to ________