Which of the following is the purpose of a company's value proposition?
A)to exceed customers' expectations
B)to force competitors into a price war
C)to identify consumers for whom the company creates products
D)to explain why a consumer should buy the company's products

Question

Quizplus · Accepted Answer

A company's value proposition is a statement that explains the unique benefit that a product or service provides to a customer and why they should choose to buy it. Therefore, the purpose of a company's value proposition is to explain why a consumer should buy the company's products.

Which of the Following Is the Purpose of a Company's