Successful implementation of a ________ strategy requires a company to develop unique competencies that rivals find hard, if not impossible, to match or copy.
A)differentiation
B)cost leadership
C)globalization
D)marketing

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on creating a unique product or service that sets a company apart from its competitors. To successfully implement this strategy, a company must develop competencies that are difficult for competitors to match or copy, such as specialized knowledge, unique technology, or strong relationships with customers. Cost leadership and globalization strategies may not require the same level of unique competencies, and while marketing is important for all strategies, it alone does not guarantee success in differentiation.

Successful Implementation of a ________ Strategy Requires a Company to Develop