Tel-Comm Tek is a company that sees the world as a single market, assuming that consumer preferences and industry conditions do not vary much among countries.Tel-Comm Tek is likely to adopt a multidomestic strategy.

Question

Quizplus · Accepted Answer

Tel-Comm Tek's assumption that consumer preferences and industry conditions do not vary much among countries suggests a global standardization strategy, not a multidomestic strategy which emphasizes local customization.

Tel-Comm Tek Is a Company That Sees the World as a Single