Firms that pursue a(n)________ strategy create value by transferring core competencies from the home market to foreign markets in which local rivals lack a competitive alternative.
A)transnational
B)localization
C)global
D)international

Question

Quizplus · Accepted Answer

Firms that pursue an international strategy focus on transferring their core competencies or products developed at home to foreign markets where local competitors lack similar products or competencies, thus gaining a competitive edge.

Firms That Pursue A(n)________ Strategy Create Value by Transferring Core