Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences.Google is engaging a(n)________ strategy.
A)international
B)localization
C)transnational
D)global

Question

Quizplus · Accepted Answer

Google is engaging a global strategy, as it treats the entire world as a single market without differentiating between countries or regions. It assumes that there are no significant differences in consumer preferences across different regions/countries. A global strategy involves standardizing the products, promotional messages, and distribution channels to achieve economies of scale and maximize profits.

Google Essentially Views the Entire World as One Market and Assumes