In the global environment, firms use an international strategy, a localization strategy, a global strategy, or a ________ strategy.
A)regional
B)standardization
C)transnational
D)locational

Question

Quizplus · Accepted Answer

The other strategies mentioned in the question (international, localization, and global) do not cover all aspects of operating in the global environment. The transnational strategy aims to achieve global efficiency, local responsiveness, and knowledge transfer within the organization.

In the Global Environment, Firms Use an International Strategy, a Localization