Preston Electronics is an MNE with facilities located in Taiwan, Singapore, and Germany.Preston gives its local operations the authority to adapt value activities to prevailing local economic, political, legal, and cultural conditions.Preston is most likely using a(n)________ strategy.
A)global
B)localization
C)international
D)continental

Question

Quizplus · Accepted Answer

Preston Electronics is allowing its local facilities to adapt to the specific conditions in each country, indicating a localization strategy. A global strategy would involve standardization of activities across different countries, while an international strategy would involve coordination and control of activities across different countries. "Continental" is not a recognized strategy in international business.

Preston Electronics Is an MNE with Facilities Located in Taiwan