Marrin Associates is an MNE with operations in Hong Kong, India, and Canada.The firm strives to leverage its core competencies worldwide, reduce costs by exploiting location economics, and adapt when efficient to local conditions.Marrin is most likely following a(n)________ strategy.
A)global
B)localization
C)transnational
D)international

Question

Quizplus · Accepted Answer

Marrin Associates is implementing a transnational strategy which combines elements of both a global and localization strategy. They are leveraging their core competencies worldwide while also adapting to local conditions and reducing costs through location economics. This approach allows Marrin to achieve global efficiency while also being responsive to local markets.

Marrin Associates Is an MNE with Operations in Hong Kong