The MNE that applies a global strategy aims to ________.

Question

Quizplus · Accepted Answer

A global strategy involves competing in the same way wherever the company does business, which often requires standardized processes and operations across different locations. This allows for greater efficiency and cost savings, as well as a consistent brand image and customer experience. Empowering local operations (B) would suggest a localization strategy, while adapting to industry standards (C) and customizing to consumer expectations (D) are more indicative of a multi-domestic strategy.

The MNE That Applies a Global Strategy Aims to ________