A push strategy is most likely preferable to a pull strategy when the price of the product is high relative to incomes.

Question

Quizplus · Accepted Answer

A push strategy involves promoting the product through aggressive advertising and personal selling to distributors and retailers, encouraging them to promote and sell the product to consumers. This is typically done when the product has a high price relative to incomes, as it requires more persuasion and marketing efforts to convince consumers to make the purchase. On the other hand, a pull strategy involves creating demand for the product through advertising and promotion directly to consumers, which is typically more effective when the product has a lower price point or is more commonly purchased.

A Push Strategy Is Most Likely Preferable to a Pull