Which of the following statements is most likely true?
A)Consumers in most countries believe that imported products are better than locally made products.
B)Brand names have little impact on perceptions about a product's country-of-origin.
C)Consumers in most countries favor locally made products over imported products.
D)A positive brand image helps overcome negative perceptions about a product's country-of-origin.

Question

Quizplus · Accepted Answer

Research suggests that a positive brand image can help overcome negative perceptions about a product's country-of-origin. In other words, consumers may be willing to overlook negative stereotypes or generalizations about a particular country if they trust the brand and perceive it as high quality. This is particularly relevant when the country-of-origin is associated with low quality or inferior products. While it is difficult to make broad claims about consumer preferences across countries, recent studies suggest that consumers do tend to favor local products, but this trend may be changing with globalization and increased exposure to foreign products.

Which of the Following Statements Is Most Likely True