Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?
A)a Ferrari sports car selling for $200,000 to a niche, upper-end market
B)a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
C)a new Diet Coca-Cola soft drink flavored with cranberries
D)a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations

Question

Quizplus · Accepted Answer

The Sony television that can receive global transmissions without a satellite dish or cable connection has the potential to diffuse its production and sales according to the product life cycle theory. It is being introduced at a high price to a niche market initially but has the potential to target a larger mass market in the future. This follows the typical pattern of the product life cycle, with initial adoption by a smaller group followed by wider adoption by the mass market. The other products listed either target a small niche market (Ferrari sports car) or have limited potential for future sales due to obsolescence (Kyocera plastic chip carrier) or limited appeal (Diet Coca-Cola with cranberries).

Which of the Hypothetical New Products, If Successful, Would Most