Contrary to the product life cycle theory, there has been an increased tendency for companies to ________.
A)sell products only in their home markets throughout the cycle
B)produce and sell products in countries where counterfeiting is low
C)introduce new products simultaneously in domestic and foreign markets
D)sell new products in developing countries before expanding into developed countries

Question

Quizplus · Accepted Answer

With the globalization of markets, companies have increasingly tended to launch new products simultaneously in domestic and foreign markets rather than sequentially launching them. This trend is driven by the need to achieve economies of scale, reduce time-to-market, and respond to global trends and demands. Therefore, option C is the best choice as it describes this modern trend. Option A is incorrect because most companies seek to expand into foreign markets to increase their revenue and customer base. Option B is incorrect because low counterfeiting does not necessarily translate to high demand or profitability. Option D is incorrect because companies may choose to launch new products in developed markets first, where there is greater disposable income, and then expand to developing markets.

Contrary to the Product Life Cycle Theory, There Has Been