Big companies may have hundreds of agencies working for them,but they normally have a(n)________,which does most of their advertising business and may even manage the other agencies.

Question

Quizplus · Accepted Answer

An agency-of-record is a primary agency that handles most of a client's advertising needs and may also manage other agencies that work for the client. It is a common practice for large companies to have an agency-of-record, which serves as the point of contact for all advertising-related matters. The other options listed (B, C, D, E) may also be involved in a company's advertising efforts, but they do not necessarily have the same level of responsibility and oversight as the agency-of-record.

Big Companies May Have Hundreds of Agencies Working for Them,but