6SecondABS, an abdominal workout device, runs an infomercial that lasts 30 minutes and demonstrates the benefits of the product. The infomercial claims that users of the product can reduce their waist and lose one size in a week when following the 6secondabs workout plan. Viewers can call the 1-800 number on the infomercial to purchase the product directly. To stimulate a sale immediately, the infomercial offers several incentives, such as a lower price and additional products, if consumers call in the "next 30 minutes." Which type of advertising is this?

Question

Quizplus · Accepted Answer

This type of advertising is known as Direct Response advertising, as it urges viewers to take action and make a direct response by calling the 1-800 number to purchase the product. The incentives offered to encourage immediate action are also typical of Direct Response advertising.

6SecondABS, an Abdominal Workout Device, Runs an Infomercial That Lasts