Media buyers must be aware of how mass media is changing. Which of the following is NOT one of the media environment trends discussed in your text?
A)convergence
B)interactivity
C)engagement
D)social responsibility
E)personalization

Question

Quizplus · Accepted Answer

The media environment trends discussed in the text are convergence, interactivity, engagement, and personalization, but social responsibility is not mentioned as one of the trends.

Media Buyers Must Be Aware of How Mass Media Is