Media brokers are also known as media ________.
A)buyers
B)researchers
C)planners
D)reps
E)salespeople

Question

Quizplus · Accepted Answer

Media brokers are also referred to as media representatives or reps, as they act as intermediaries between media outlets (such as TV stations or newspapers) and clients (such as businesses or organizations) looking to advertise or promote their products/services. They negotiate rates, placements, and schedules, and provide valuable insights and data to help clients make informed decisions. While media buyers, researchers, planners, and salespeople are all related to media advertising and marketing, they have different roles and responsibilities. Media buyers focus on purchasing ad space/time, media researchers analyze audience data and trends, media planners develop overall strategies and budgets, and media salespeople sell ad space/time to clients.

Media Brokers Are Also Known as Media ________