The goal of a media plan should be to maximize reach.

Name: The goal of a media plan should be to maximize reach.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The goal of a media plan should not only be to maximize reach but also to effectively convey the message to the target audience, generate a response, and achieve the desired objectives within the allocated budget. Therefore, the media plan should focus on achieving the optimal balance between reach, frequency, and impact.

The Goal of a Media Plan Should Be to Maximize