Michelle is a specialist in media planning. She tells clients about media trends in the future. She often talks about the digitization of media, in which all mass media save and transmit information through the same digital forms. Through integration, the media work through and with each other. What media trend is Michelle discussing?
A)Interactivity
B)Engagement
C)Convergence
D)Commoditization
E)Cadence

Question

Quizplus · Accepted Answer

Michelle is discussing the trend of convergence in media, where different types of media integrate with each other through digitization. Interactivity and engagement are related to audience participation, while commoditization and cadence are not directly related to the integration of media.

Michelle Is a Specialist in Media Planning