Tara Keegan owns Live Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing communications, Tara has hired a marketing communications director, whose job it will be to ensure that each ________ will deliver a consistent and positive message to consumers about the company.
A)public relations message
B)contact point
C)advertisement
D)logo
E)media vehicle

Question

Quizplus · Accepted Answer

Contact points are the various touchpoints that consumers have with the company, such as in-store interactions, social media, website, packaging, and customer service. A consistent and positive message across all these contact points is crucial for successful integrated marketing communications.

Tara Keegan Owns Live Well, a Small Chain of Health