Which company is an independent auditing group that represents advertisers, agencies, and publishers and verifies statements about newspaper circulation statistics?
A) A.C. Nielsen
B) Simmons-Scarborough
C) MediaMark, Inc.
D) Auditing Bureau of Circulations (ABC)
E) International Circulation Service (ICS)
Correct Answer:
Verified
Q1: Normally,the largest unit of ad space that
Q3: An arrangement between a national advertiser and
Q4: A single or double page in a
Q4: _ combines information on subscribers kept in
Q7: Newspapers, magazines, brochures, directories, and other printed
Q7: What form of newspaper advertising comes from
Q8: Advertisers who don't care where their ads
Q14: Which of the following is NOT a
Q17: Nontraditional delivery of magazines is referred to
Q21: Which technology allows a magazine to print
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