Communication directed at an audience that may not fit the advertiser's target market is called ________.
A)underwritten advertising
B)wasted reach
C)aperture
D)spillover
E)clutter

Question

Quizplus · Accepted Answer

Wasted reach refers to the portion of an advertising audience that is not part of the advertiser's target market, meaning the message is reaching individuals who are unlikely to be interested in the product or service.

Communication Directed at an Audience That May Not Fit the Advertiser's