When developing a media plan, a planner considers ________, which include exposure to traditional mass media, word of mouth, place-based media, in-store brand exposures, and interactive media.

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Contact points are the various ways through which a consumer may come into contact with a brand or message. In developing a media plan, a planner considers the different contact points available to them, such as traditional mass media, word of mouth, place-based media, in-store brand exposures, and interactive media.

B, C, D, and E are all metrics used in media planning and buying, but they don't directly relate to the consideration of different contact points.

When Developing a Media Plan, a Planner Considers ________, Which