Which of the following is a written document that summarizes the objectives and strategies that guide how media dollars will be spent?

Question

Quizplus · Accepted Answer

A media plan is a document that outlines how the advertising budget will be allocated across different media channels to achieve marketing objectives. It includes information on target audience, media selection, timing, budget allocation, and metrics for evaluating effectiveness. It guides the decisions on when, where, and how to place advertising to reach the target audience in the most effective and efficient way.

Which of the Following Is a Written Document That Summarizes