________ describe what a company wants to accomplish regarding the delivery of its brand messages and their impact on the target audience.

Question

Quizplus · Accepted Answer

Media objectives describe what a company wants to accomplish regarding the delivery of its brand messages and their impact on the target audience. Reach objectives are concerned with the number of people in the target audience who are exposed to the message, frequency objectives refer to the number of times the target audience is exposed to the message, measured media refers to methods of evaluating the effectiveness of media placements, and average frequencies are the average number of times the target audience is exposed to the message.

________ Describe What a Company Wants to Accomplish Regarding the Delivery