Which of the Following Is NOT a Reason Most Organizations

Which of the following is NOT a reason most organizations need a variety of ways to get their messages out to their customers?

A) A media plan would not be able to attain the desired level of reach and frequency if it relied on just one medium.
B) Using a number of media distributes the message more widely because different media tend to have different audience profiles.
C) Some people reject certain media.
D) Different media have different strengths in terms of reach and frequency.
E) It could add exposure in less expensive media and have attractive characteristics that enhance the creative message.