Media planners determine the most cost-effective media mix that will reach the target audience and satisfy the media objectives through the ________.

Question

Quizplus · Accepted Answer

Media planners determine the most cost-effective media mix through the media strategy, which is the plan outlining how advertising objectives will be achieved through media channels and tactics. The media strategy outlines the selection and coordination of various media platforms, such as TV, radio, print, and digital ads, to reach the target audience.

Media Planners Determine the Most Cost-Effective Media Mix That Will