A media strategy that involves high ________ would involve creating broad exposure using many media vehicles, while a strategy involving high ________ would be narrower in focus with a more limited list of media vehicles.

Question

Quizplus · Accepted Answer

The two blank spaces are contrasting concepts that describe different media strategies. The first blank space refers to the level of frequency or how often the target audience is exposed to the message. The second blank space refers to the level of reach, or how many people are exposed to the message. Therefore, the best choice is D: reach, frequency, as it accurately describes the different focuses of the two strategies.

A Media Strategy That Involves High ________ Would Involve Creating