The period of time during which there is no advertising during a flighting schedule is called a ________.

Question

Quizplus · Accepted Answer

A hiatus refers to a break or pause in a flighting schedule during which no advertising is shown. A flight refers to the active period during which advertising is shown, while a pulse is a brief burst of advertising within a flight. Down time and carryover do not refer to periods without advertising.

The Period of Time During Which There Is No Advertising