Which of the following is the most important function of media buying?

Question

Quizplus · Accepted Answer

Media buying involves selecting the most appropriate media channels to reach the target audience with the message. The most important function of media buying should be matching the media vehicle to the strategic needs of the message. While providing information to media planners, negotiating cost, handling billing, and monitoring performance are important functions of media buying, they are secondary to ensuring that the media vehicle aligns with the overall strategic goals of the campaign.

Which of the Following Is the Most Important Function of Media