Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Some members of a certain advertiser's target market subscribe to all three magazines,so they would likely see each ad placed in each magazine.Other members of the audience,however,may not see the ads at all.The media planner for this advertiser has divided the total target audience into five sections and estimated how often members of each section will be exposed to the ad.This is called ________ analysis.

Question

Consider the following magazine media schedule as you answer the questions below.
  * Target population: 100,000
** those who did not read either of the other two magazines
-Some members of a certain advertiser's target market subscribe to all three magazines,so they would likely see each ad placed in each magazine.Other members of the audience,however,may not see the ads at all.The media planner for this advertiser has divided the total target audience into five sections and estimated how often members of each section will be exposed to the ad.This is called ________ analysis.

Quizplus · Accepted Answer

The scenario describes the use of frequency quintile distribution, which divides the target audience into five sections based on how often they will be exposed to the ad. Therefore, choice A is the best answer. Choices B, C, D, and E are all related to media planning terms, but they do not accurately describe the situation presented in the scenario.

Consider the Following Magazine Media Schedule as You Answer the Questions