Which of the following is a function of a media buyer?

Question

Quizplus · Accepted Answer

A media buyer's main function is to negotiate cost and purchase media. While some media buyers may also be involved in designing and creating ads or conducting market research, their primary responsibility is to secure the best possible prices and placements for their clients' advertisements. Finding and connecting agencies to handle billing and payment is typically handled by a media planner or account executive, rather than the media buyer. Similarly, promoting certain types of media is a role typically played by media sales representatives, rather than media buyers.

Which of the Following Is a Function of a Media