Sam is developing a media plan for a shoe company that just went national.What is his first step in developing the media plan?

Question

Quizplus · Accepted Answer

The first step in developing a media plan is identifying the target audience. This will help determine which media channels will be most effective in reaching that audience. Without a clear understanding of the target audience, the media plan may not be effective in achieving the company's goals.

Sam Is Developing a Media Plan for a Shoe Company