Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-If there were one weekly insertion in all the magazines for a four-week period,what would the total insertions be for the plan?

Question

Consider the following magazine media schedule as you answer the questions below.
  * Target population: 100,000
** those who did not read either of the other two magazines
-If there were one weekly insertion in all the magazines for a four-week period,what would the total insertions be for the plan?

Quizplus · Accepted Answer

There are three magazines in the plan, but the target population only encompasses those who did not read the other two magazines. Therefore, the weekly insertion is only in one magazine (TB6973) and the four-week period would have a total of 12 insertions (one insertion per week).

Consider the Following Magazine Media Schedule as You Answer the Questions