Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-Seventy percent of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

Question

Consider the following magazine media schedule as you answer the questions below.
  * Target population: 100,000
** those who did not read either of the other two magazines
-Seventy percent of Magazine A's readers are part of the target market for a certain advertiser.This percentage represents Magazine A's ________ for this advertiser.

Quizplus · Accepted Answer

Targeted reach refers to the percentage of a media vehicle's audience that is part of the target market for a specific advertiser. In this case, Magazine A's 70% readership that is part of the target market represents the advertiser's targeted reach within Magazine A's audience.

Consider the Following Magazine Media Schedule as You Answer the Questions