Which of the following metrics is designed to estimate the impact of an integrated campaign that includes both digital and measured media?

Question

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Total audience impressions are designed to estimate the overall impact of an integrated campaign that includes both digital and measured media. This metric takes into account all the impressions made on the target audience, regardless of the media platform used. Frequency distribution, gross rating points (GRPs), targeted rating points (TRPs), and share of voice are all metrics that measure specific aspects of advertising campaigns, but they do not provide an overall estimate of the impact of an integrated campaign.

Which of the Following Metrics Is Designed to Estimate the Impact