________ indicate the weight,or efficiency,of a media plan by estimating the reach and frequency.
A) Targeted costs per thousand (TCPMs)
B) Costs per point (CPPs)
C) Targeted rating points (TRPs)
D) Gross rating points (GRPs)
E) Designated marketing areas (DMAs)
Correct Answer:
Verified
Q50: _ refers to the way the advertising
Q51: What two figures are needed to calculate
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
Q54: If a flighting strategy works,there will be
Q56: What decision criterion do media planners use
Q57: Other than timing,what are two important scheduling
Q58: Which method compares media vehicles by estimating
Q59: If an advertising period is too long,ads
Q60: What concept refers to the production time
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