Which type of schedule is designed to intensify advertising before a buying aperture and then to reduce advertising to lower levels until the aperture opens again?

Question

Quizplus · Accepted Answer

This type of schedule is called pulsing, as it involves bursts (or "pulses") of high advertising intensity followed by periods of low advertising activity. This approach is often used when there is a specific buying window or aperture, such as the holiday season or a limited-time promotion. The goal of pulsing is to create maximum impact during the buying aperture while still maintaining some level of awareness and interest during the off-peak periods.

Which Type of Schedule Is Designed to Intensify Advertising Before