Other than timing,what are two important scheduling strategies?
A) duration and continuity
B) CPM and CPP
C) reach and frequency
D) impressions and ratings
E) carryover and flighting
Correct Answer:
Verified
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
Q54: If a flighting strategy works,there will be
Q55: _ indicate the weight,or efficiency,of a media
Q56: What decision criterion do media planners use
Q58: Which method compares media vehicles by estimating
Q59: If an advertising period is too long,ads
Q60: What concept refers to the production time
Q61: Jamie is a media planner for an
Q62: Consider the following magazine media schedule as
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