What decision criterion do media planners use to determine how much to budget in each DMA or region and for each target audience?
A) image transfer
B) average frequency
C) effective frequency
D) weighting
E) optimum frequency
Correct Answer:
Verified
Q51: What two figures are needed to calculate
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
Q54: If a flighting strategy works,there will be
Q55: _ indicate the weight,or efficiency,of a media
Q57: Other than timing,what are two important scheduling
Q58: Which method compares media vehicles by estimating
Q59: If an advertising period is too long,ads
Q60: What concept refers to the production time
Q61: Jamie is a media planner for an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents