What two figures are needed to calculate CPM?
A) cost of an ad and program or issue rating
B) cost of an ad and frequency of exposure
C) average frequency and estimated target audience reached by media vehicle
D) cost of an ad and estimated audience reached by media vehicle
E) gross rating points and reach
Correct Answer:
Verified
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q48: In a flighting schedule,which term refers to
Q49: To be more precise in determining the
Q50: _ refers to the way the advertising
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
Q54: If a flighting strategy works,there will be
Q55: _ indicate the weight,or efficiency,of a media
Q56: What decision criterion do media planners use
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